CEO's get their annual bonuses but in this case...

John T. Chambers, Chairman and CEO of Cisco Systems
Got $4,600,000 (up 126.5 % from last year)

--- that's fine, but in this case, I think he owes a BIG chunk of it to Anabel Winitsky, the high school girl from Los Angeles with the AMAZINGLY smiling voice that makes people fall in love with whatever company she's speaking for, and to listen to the end of the commercial, just to hear that voice again -- to hear her say the words (and, for some) to wish there were someone who would speak (other words) to him or her in that same voice.